SOCIAL MEDIA MANAGEMENT
WE BREATHE SOCIAL.
why have a digital strategy?
A DIGITAL STRATEGY GIVES DIRECTION AND PURPOSE
Businesses generally have a general sense of what they want to do online but without a proper definition of essential elements, they tend to miss their targets. This is because without a plan, you lose direction and focus. For example, while you may know you need to achieve more visits to your website; a digital strategy answers the questions of the “How” and “When”, thus providing you with a methodology and time-frame.
A DIGITAL STRATEGY ensures unity of vision
This involves everyone in your Organisation being on the same page, as regards your vision. This is achieved through a written plan that spells out what you are aiming to accomplish and how it relates to company goals and objectives. This ensures that there is a vision and method that everyone has to sign up to; thereby delivering a broad support for your digital activity.
A DIGITAL STRATEGY optimizes resources and limits wastage
Having a digital strategy ensures that you are better resourced. This is because with a written strategy, you will be able to work out in advance what budget and skill-sets will be sufficient for your digital program. This will cut costs eventually as you will “proactive” instead of “reactive”; thus giving yourself better control over proceedings that matter to you. As a result, your resources will be better utilized, limiting waste in the process.